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This research article delves into the vital connection between organizational culture and innovation performance within the context of sustainability in the rapidly evolving global economy. By incorporating sustainable keywords, we analyze the existing literature to gain insights into how organizational culture, with a strong emphasis on sustainability principles, influences innovation outcomes. The study confirms that nurturing a sustainable innovation culture within organizations is of utmost importance. It highlights the significant role of organizational culture, particularly one aligned with sustainability goals, in driving innovation. To adapt effectively to changes in the global economy, organizations must transform their culture to one that supports and encourages sustainability-driven innovation, promoting creativity, collaboration, and continuous improvement. Our research significantly contributes to the field of sustainable technology management by illuminating the impact of a sustainability-oriented organizational culture on innovation performance. Managers can utilize these insights to shape their company's culture with a focus on sustainability, thus improving innovation outcomes and promoting environmental and social responsibility. In conclusion, this research underscores the necessity for organizations to cultivate a sustainable innovation culture to thrive in the dynamic business landscape while prioritizing sustainability principles. It emphasizes the pivotal role of organizational culture, aligned with sustainability objectives, in driving innovation performance and offers practical implications for sustainable technology management. By fostering a culture that embraces sustainability-driven innovation, organizations can bolster their ability to address the challenges posed by the evolving global economy while contributing positively to environmental and societal well-being.
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