Electronic tagging and integrated product intelligence

Martin Swerdlow; Brian Weeks

doi:10.1117/12.235452

15 March 1996 Electronic tagging and integrated product intelligence

Martin Swerdlow, Brian Weeks

Proceedings Volume 2659, Optical Security and Counterfeit Deterrence Techniques; (1996) https://doi.org/10.1117/12.235452
Event: Electronic Imaging: Science and Technology, 1996, San Jose, CA, United States

Abstract

The advent of 'intelligent,' electronic data bearing tags is set to revolutionize the way industrial and retail products are identified and tracked throughout their life cycles. The dominant system for unique identification today is the bar code, which is based on printed symbology and regulated by the International Article Numbering Association. Bar codes provide users with significant operational advantages and generate considerable added value to packaging companies, product manufacturers, distributors and retailers, across supply chains in many different sectors, from retailing, to baggage handling and industrial components, e.g., for vehicles or aircraft. Electronic tags offer the potential to: (1) record and store more complex data about the product or any modifications which occur during its life cycle; (2) access (and up-date) stored data in real time in a way which does not involve contact with the product or article; (3) overcome the limitations imposed by systems which rely on line-of-sight access to stored data. Companies are now beginning to consider how electronic data tags can be used, not only to improve the efficiency of their supply chain processes, but also to revolutionize the way they do business. This paper reviews the applications and business opportunities for electronic tags and outlines CEST's strategy for achieving an 'open' standard which will ensure that tags from different vendors can co-exist on an international basis.

Citation Download Citation

Martin Swerdlow and Brian Weeks "Electronic tagging and integrated product intelligence", Proc. SPIE 2659, Optical Security and Counterfeit Deterrence Techniques, (15 March 1996); https://doi.org/10.1117/12.235452

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